The view that the world gives us is in general in the 3D world. Our interpretation of that world came always and until this moment in the 2D realm. No architect can ever communicate an idea or theorize about a project without drawing or drafting in the2D form at least as a first step. The beauty of white canvas inspires my curiosity to explore the rules of composition, identity, and colors. Harmony is what I look for in my seek for impactful design. My architecture starts always as intersecting lines on a white canvas which takes off with attempts to pull together the pragmatic and philosophical thoughts into a coherent body of the form. I believe in the graphics world to support my ambition to explore the bridges that span the distance between mere ideas and rigid executions. I would say, My approach to each architecture project influences my approach to graphic projects and vice versa. Massimo Vignelli mentions “ if you can design one thing you can design everything,” which digs deep into the concept of design in general as a discipline.
a location or a feeling. Through the exploration process, many ideas that range from mountain form to the screws of a rail bar were tested. The research came across an old map of the state of Wyoming with the railroads featured by serendipity. I decided to build this whole brand inspired by that map with the elements of it representing an array of features related to the beer industry. Compass was the main element that formed the logo, so the logo was constructed as a hybridized the compass with train silhouette and grains of barley on the secondary directions. Also, There was a desire to still represent the train in the logo after applying the identifying text to it, so the choice was to use a rigid sans-serif font in a hierarchy to represent the train superior. The map itself was taken in a post-processing process to extract different feels combined with the colors that represent each of the three flavors. All layouts were directed in the orthogonal orientation to still refer back to the old map with all the elements on it.
In academic project settings, the brief illustrated the design of a brand and labels for three distinct flavors of beer products that belong to a new brewery business. The amusing part about that brief that gave me a great exploration opportunity that the business is constructed around an abandoned Nothern Pacific railway station in Wyoming. The exploration then took off looking for the possibility of linking a beer product to
Farm Fresh Flakes
New Mills is a new brand that specializes in the area of nutritious products. The task of this project is to design a box for their new product (Farm Fresh flakes). The client requested the product to approach the younger audience and address the freshness of the product in a graphic way. The decision to execute the project landed on using merely illustrations of the farm in a cartoonish way. All photographs used in this project were recreated in photoshop to reduce the color variety to approach the cartoonish effect. In addition, some of the graphic elements were redrawn in illustrator by hand to guarantee the precision of that effect.
In addition, some of the graphic elements were redrawn in illustrator by hand to guarantee the precision of that effect. The Farm Fresh Flakes logo was inspired by the old road signs used in farms, but this time it was addressed as a sign made out of corn flakes. The need for a colorful pallet of colors pushed the text of the logo to take that vibrant color to ensure contrast with the background and to make sure that the logo stands out among the busy domain of graphic elements.
The travel industry has a florist on a larger scale since the beginning of the 21st-century. This project is looking at a new magazine that is interested in looking into destinations and recommendations and all issues related to traveling and tourism. The project has a scale of looking at the brand identity of such a magazine and the design of the first edition cover. The project was approached using the minimalist idea of boiling down the design to a typeface that implies the meanings and concepts. Through the process, there was an abundance of choices and approaches that were on the table when the ideation process began Although the prospect of the project was decided beforehand to look at the typeface in specificity. The typeface is imposed to illustrate sophistication and neatness simultaneously while promoting exploration and discovery. The choice came on a serif font that ties back to the basic glyphs of the Latin alphabet to show the neatness of the font. The spacing between letters was narrowed to illustrate connection and half the name was covered in a negative space of white. That gradual change in negative space created the brand of the magazine that it would change your perception or reveal a better free reality.
Mahmood Fershichian is an Iranian miniature artist that changed the topic of the miniature painting from mere illustrations to long poems that tell us the stories of magic and beauty. I Used this topic for this museum of modern art coffee book cover. I wanted to explore the particles hidden in the plain site of those paintings, the particles of color variations, movements, interaction, and significance. I studied Fershichian’s works and found this fascination in every corner of the frame. I wanted through this project to highlight a single moment in his various paintings, this execution took multiple techniques.
Pressurized Freedom Poster
Since the designer doesn’t exist in a bubble that separates him/her from the surrounding conditions, the Pressurized freedom in the middle east was the main motivation behind that poster. The poster was designed as a vector illustrator file in the normal size of 36”X24” oriented in the portrait position.
I decided to have some response to the time that I live through in my legacy. I made this humble piece to reflect back on the Arab spring Era and to add some design to it in my mind. Such as the Avant-Garde movement in Europe, I believe in the fact that such movement should be historized through pieces of design especially with the tools being at your disposal.
The design is centered around two dove wings that are positioned in the flying position. The word “Freedom” is written in Arabic on the right wind in a rough form to illustrate the struggle. The frame of gray emphasized with the left-over negative space are all working to tell the concept of being bounded and pressurized.
Al Nawab Poster
Modafar Al Nawab, one of the most featured Iraqi-Arab Poets who wrote the best of Poetry verses in the second half of the 20th century and the early 21st century. His Poetry reflects out what goes in the mind of every middle-eastern citizen despite their religions, political views or countries. ٍSome critiques were calling him “The vulgarity Poet” because of him using curses words to describe the political status in the region, but he was successful since he touched every heart that speaks Arabic around the globe.
I designed the poster to be as a decoration item to be added to different living spaces to emphasize some color pallets used in the interior design. The design itself is simplified in light of using the simple yellow background and the two different saturations of the same blue. Those colors were chosen to emphasize the coolness of the poems written on the poster. The calligraphy used on the poster is the Arabic language written in “Tholoth” font of verses from one of Al nawab's most famous romance poetry.
D. Heritage Magazine
As a school project for the graphic design course, I designed a logo and layout for a magazine that includes featured designers that changed the world of graphic design and made an impact in the society.
The Magazine includes 22 pages with the cover page featuring the main topic in a way to attract the attention of the user. The Logo used a century gothic typeface to feature the word heritage. The dot In “D.” was emphasized as a large circle hinting the sphere of the earth with the letter D making a transparent hollow on the majority of it referring to the design impact. The layout of each page was inspired by the specific designer that it was telling about. Different typefaces were used throughout the layouts and some advertisements were also designed and laid out in different pages too.
A brand identity project for an Iraqi clothing line that specializes in street wears. The word Dogmah stands to the meaning of “button” in the Iraqi dialect of Arabic. The design also included various designs of T-Shirts that follows the style of Pop-art.
The Logo consists of a mish-mash of different silhouettes of different products along with the bigger silhouette of the button covering three-quarters of the space then the word “dogma” comes down in the Arabic typeface of “Nasikh”